Culture is our starting point.
Telangana Threads is built around what stays with us: our language, our festivals, our humour and our home.
Why "Telangana Threads"?
Telangana has an ancient and hallowed relationship with cloth. From the historic handlooms of Pochampally and Gadwal to the architectural geometry of the Kakatiya Kala Thoranam, our land has woven identity, resistance, and celebration into every thread for centuries.
The name "Telangana Threads" signifies the invisible threads that tie every Telangana native together — the rhythms of Bathukamma songs, the aroma of Irani Chai, the electric buzz of street cricket, and the unapologetic cadence of local slang. We turn these threads into contemporary, luxury streetwear.
Our Mission.
Our mission is to establish Telangana as an unapologetic, world-class aesthetic movement in global fashion. For too long, youth fashion has looked outward for validation. We believe the coolest, most soulful stories are right here in our backyard.
Translating Bathukamma, Bonalu, Kakatiya, and Deccani slang into meaningful art.
Using only heavyweight 100% bio-wash combed cotton that retains softness and fit wash after wash.
Our Fashion & Craft.
We don't make cheap merchandise. We create heavyweight streetwear with considered cuts and luxury tactile finishes.
Premium Combed Blanks
Ring-spun bio-washed cotton engineered with relaxed drop shoulders, ribbed collars that don't sag, and pre-shrunk fabric.
Handloom & Zari Art
Multi-head automated embroidery paired with authentic Pochampally Ikat patterns for permanent textural luxury.
Industrial DTF & Discharge
Precision Direct-to-Film and breathable discharge inks that bond directly to cotton fibers for photorealistic durability.
The Team Behind the Movement.
Passionate creators rooted in Telangana soil, driven to redefine modern Indian streetwear.
Praveen Rajolu
TELANGANA THREADS · EST. 2026
"I founded Telangana Threads with a single uncompromising belief: our culture deserves to be worn with the same swagger, quality, and pride as the biggest streetwear brands in Tokyo, London, or New York. From Nalgonda to Hyderabad, every piece we craft represents our soul, our roots, and our people."
Co-Founder
TELANGANA THREADS · CRAFT & HERITAGE
"Telangana Threads is more than a brand — it is a tribute to the women, artisan weavers, and families who preserved our culture across generations. Every motif, fabric texture, and stitch is curated with deep care, ensuring our rich traditions find their rightful, elevated place in modern wardrobes."